The objective of this study was to identify the key points enabling the growth of MVAS in Nepal, as well as the various challenges facing the MVAS industry; and formulate a regulatory framework that will encourage all the stakeholders to advance their services in the industry.
We found that Nepal is at a very favourable point in terms of mobile telecommunications (105%) and internet availability (47%) to develop a regulatory framework that will not only encourage the MVAS stakeholders to invest more time and money into the industry, but also to widen the types and quantity of MVAS services that have been available.
The more traditional forms of MVAS (ringtone, music download, SMS based news/information) have given way to more data-hungry applications and services and sophisticated mobile phones and smartphones have become more popular and easier to own and use. Utility MVAS (mobile banking, mobile commerce, mobile governance, mobile education, and mobile health services) that are more interactive and transactional in purpose are becoming widespread. With this has come the need for an overhaul of all relevant regulatory frameworks, rules and regulations to cover them.
There are existing mobile applications that address business challenges, but few of these mobile applications have significant scale and none specifically tailored to meet the current needs of the mobile phone users. Successful implementation and growth of mobile VAS requires collaboration between different stakeholders in order to ensure appropriate content creation and distribution. The regulatory framework and guidelines recommended in this report will surely pave the road for a better future for the growth of Mobile Value Added Services industry.